As a small business owner, it’s important to know your competition. It’s also important to know where your customers are going online to search for products and services. If you’re not ranking on the first page of Google when they search “best in town,” then you’re losing out on potential business.
Fortunately, there are plenty of ways that you can do “SEO marketing strategy” to increase your website’s rankings and make sure people are finding you when they search online. The best part is that these strategies don’t require an engineering degree or any expensive software; all they require is a little bit of knowledge about how Google works!
Target Local Business Owners
The best way to approach local businesses is by targeting the owners of these companies. Local business owners are more likely to have websites, be on social media, and be easier to reach than national companies. Local business owners also tend to be more receptive towards new ideas and technology because they don’t have as much experience as large corporations do with SEO marketing strategy that works well in other areas of the country or world (or even internationally).
Create A Blog On Your Website
A blog is a great way to establish yourself as an authority in your field. You can use it to create content that will be used for search engine optimization, and you can also use it to engage with your customers. A lot of people are going to come across the blog and leave comments, which means you’ll get feedback about what they like or don’t like about what you’re doing.
So if someone wants advice on something related to SEO marketing strategy, then they’ll go onto Google or another search engine and type in “SEO Marketing Strategy.” The first thing that pops up will probably be a website called “SEO Marketing Strategy.” But how do we know? Well, if we scroll down further on the page there will probably be some links that say “learn more” next them which lead us directly into those topics (in this case: What Is An SEO Expert?).
Have An E-mail List
Why? Because it’s the best way to keep in touch with your customers, remind them of your products and services, and make sure they’re aware of any new features or updates that you’ve made. The second-most important thing is what goes into an email list and how many people should be on it. In addition to including information like their name and address (which may seem obvious), think about other details such as:
- What social media channels do they use? You might want to add those here so that when you post something new on Facebook or Twitter, it shows up in their inbox too!
- Do they have kids who might be interested in some products from our sister company Kids’ Clothing Co.? We could include a section for our kid-friendly brands so parents know where else they can shop online if needed!
- Is this person someone who works at an office job where having access during business hours isn’t always possible? If so, then maybe we should send out weekly newsletters instead.
Use Link-Building Effectively
Link-building is an important part of SEO and can be done through guest posts, social media, and more. Link-building helps you rank higher in search engines by improving your website’s relevancy to specific keywords or phrases.
Make Sure Your Content Is Original, High-Quality, And Fresh
If you’re going to be an effective SEO marketer, you need to make sure your content is original, high-quality, and fresh. You should also know that there are many different types of “freshness” when it comes to content marketing:
- If you are a local business with a physical location in one city or town (or even just a suburb), then the most important thing for you is that your topic area be specific to where you operate. This means using geographic keywords like “Houston” or “Colorado Springs” in your title tags and meta descriptions whenever possible and not just general phrases like “best pizza near me.”
- On the other hand if your company has locations all over the world (like Starbucks), then it’s better not try too hard when writing about each individual location since there won’t be any real benefit from doing so beyond making things more confusing for readers who aren’t familiar with all these places! Instead focus on writing about topics related specifically within industries such as coffee shops vs restaurants vs hotels etcetera…
SEO marketing Strategy Is Not Rocket Science
SEO marketing strategy isn’t rocket science. It’s more like a well-planned, carefully executed game of chess. You need to have a plan, be consistent and patient, have a good strategy and team around you, as well as budget for content creation.
If you’re looking to get started with SEO marketing strategy, then the best place to start is by building relationships with local business owners. These are people who can help promote your website and bring it more traffic through word-of-mouth advertising. Once again, the key here is finding local businesses that have a similar target audience as yours does because this will make it easier for them take action when hearing about what you offer.